We’re back after spending a few days in Indianapolis for the 2025 Performance Racing Industry (PRI) Show, which took place December 11–13, 2025 at the Indiana Convention Center. The show brought together leaders and businesses from across the racing and performance aftermarket. XDP was on site at booth #3039, connecting with partners, dealers, and brands throughout the event.
PRI 2025 offered valuable opportunities for face-to-face conversations and a closer look at the innovation shaping the performance industry. Across the show floor and at the XDP booth, the energy and momentum throughout the event reflected a strong, forward-moving performance community. That energy showed up throughout PRI coverage, where one attendee said,
“PRI is the best show every year we go to, and every year consistently seems to top itself. Everyone is here because they need a solution.” 1
Booth & Show Highlights
Inside the XDP booth, several products were on display, giving attendees a closer look at a range of solutions. Featured items included HD Alternators, HD Gear Reduction Starters, X-TRA Cool Radiators, XDP Steering Components, Sensors, and more. These products sparked productive discussions around applications, reliability, and performance in demanding environments.
Beyond the booth, the PRI show floor delivered its usual high-energy atmosphere. Featuring impressive builds, new technology, and creativity on display throughout the venue. Walking the floor provided insight into current trends and where the performance market is headed next. As one industry professional shared during opening day coverage,
“We come every year to see what the latest and greatest is. This is the place to come if you want to see what is out there or what’s new, what’s different.” 2
Show Takeaways & What’s Ahead
Members of the XDP team spent the show meeting with industry peers and taking in everything PRI had to offer.
Overall, the team left PRI 2025 with new connections, fresh ideas, and insight that will help shape future projects and partnerships. The value of in-person connection remained a consistent theme throughout the event. Exhibitors emphasizing how PRI helps maintain relationships across the industry. As one exhibitor explained,
“PRI gives us a really direct contact with the industry … it’s really helped us to stay in touch and keep growing and have face-to-face conversations with our customers.” 3
As 2025 comes to a close, the XDP team is already looking ahead to next year’s events and continued innovation in the diesel industry. Events like PRI reinforce the importance of staying connected to the industry and continuing to evolve alongside it.
Thank you to everyone who took the time to stop by and connect with us during the 2025 PRI Show. We always appreciate the conversations, the feedback and the opportunity to catch up with so many familiar faces, and to meet some new ones along the way. We’re already looking forward to what’s ahead.
Sources:
1. Momentum Builds on Friday as PRI Show Draws Big Crowds.
2025 PRI Show | Friday Gallery and Video | Performance Racing Industry
2. It’s Showtime! PRI Show Opens Doors to Worldwide Motorsports Industry.
2025 PRI Show | Thursday Gallery and Video | Performance Racing Industry
3. Momentum Builds on Friday as PRI Show Draws Big Crowds.
2025 PRI Show | Friday Gallery and Video | Performance Racing Industry